Paul Mitchell PM Shines Demi Permanent Color Hydrating Color 9BV Violet Beige 2 oz. Set of 2

Paul Mitchell PM Shines Demi Permanent Color Hydrating Color 9BV. This is a light blonde with violet beige undertones. This is a demi permanent color, not permanent. It is ultra hydrating and high shine. Will last about a month. Will last about 20 shampoos. Will maintain its best shade and vibrancy when washed with a sulfate free, color protecting shampoo. This is an ammonia free color. As with any hair color, it's important to follow the instructions carefully and conduct a patch test before using to avoid any allergic reactions or unexpected results. How to use: mix the color with the appropriate developer and apply the color evenly to clean, dry hair. Leave the color on for up to 30 minutes, then rinse thoroughly and style as desired. It is important to perform a patch test before using any hair color product to ensure that you are not allergic to any of the ingredients.