LOreal Serie Expert Magnesium Silver Shampoo Travel Sachet 5 x 10 ml

LOreal Serie Expert Magnesium Silver Shampoo is a specialized purple shampoo that helps to neutralize brassy and yellow tones. Created for color treated hair. Helps to maintain your color vivid and boost shine. Leaves hair with a beautiful cool silver tone. The primary benefit of purple shampoo is its ability to counteract brassy tones in light colored hair. The purple pigment in the shampoo neutralizes yellow and orange tones, maintaining a cooler, more vibrant blonde or grey. While particularly beneficial for blonde and grey hair, purple shampoo can also be used on other hair colors to remove unwanted yellow tones. Its suitable for all hair types, including natural and dyed hair. Contains UV protectants, helping to shield your hair from sun damage, which can also contribute to brassiness and fading. While purple shampoo is beneficial, it should be used correctly to avoid over toning, which can result in a slight purple hue in the hair. Its typically recommended to use it once or twice a week, alternating with your regular shampoo. Ingredients include Sodium Laureth Sulfate, Violet 2, Salicylic Acid, Sodium Hydroxide, and Citric Acid. How to use: Apply shampoo onto wet hair. Massage well and lather. Rinse.