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About Wella

The Stroher Family started Wella Haircare in 1924. Known for an innovate outlook, the family had a well-established history in wig making, hair perms and scalp research prior to launching the brand. The company has utilized cutting edge techniques for creating beautiful hairstyles, and offering affordable products to help make the process easy. With a long history in the hair care arena, and hundreds of hair care products and tools under their belt, Wella the brand has become a true leader and trendsetter. The company has established a name for themselves that is synonymous with creativity. Their products are affordably priced, with a target market that ranges from professional hairdressers to the everyday consumer.

In Collaboration with UNICEF, Wella has created the Wella-UNICEF Making Waves program. Founded in 2010 the program offers funding for education to youth that would otherwise not have the opportunity to pay schooling. The program has raised millions of dollars, utilizing a percentage of all Wella Haircare sales. Wella-UNICEF Making Waves brings together master hairstylists together with impoverished youth that want to learn the trade. Together they work alongside to help create new opportunities for new emerging talent. Wella is truly a visionary brand that has paved the way for great idea, amazing innovations and future stylists.