living proof

  1. Silicone Free Hair Products

    Our hair goes through a lot on a daily basis. Between heat styling, environmental aggressors and chemical processing we put our hair through an enormous amount of stress. While we do understand that we cannot do without certain things, such as hair color and styling; we do know that there are certain steps we can take to help heal keep damage to a minimum. lately the buzz has been all about sulfates and paragons. We understand that sulfates and parabens can cause dryness, strip our hair color and damage its texture. However, there is a new culprit to focus on...silicone. Silicone is a commonly used mineral in most hair care products. It helps to boost shine, smoothness and create a healthy look and feel. One thing we all want our haircare products to achieve is shine and smoothness. However at what cost to our hair? Silicone is a great ingredient in that it helps to improve shine. Its also helps to seal split ends and smooth the hair cuticle. This is something that many of us look for in our haircare. It seems to nourish our hair by adding moisture and protecting the hair from dryness by creating an outer barrier around the hair. As great as all this may sound, there are some negatives to take into account. Silicone is like plastic, it is not a natural ingredient. It creates the illusion that your hair is shinier and smoother; however that is just an illusion. There is no true shine or health that comes from silicone. What you are feeling and seeing is the plastic-like coat around the hair shaft. True shine and smoothness comes from healthy hair that is moisture rich. Silicone does not offer this true health or true moisture. Silicone tends to weigh down your hair. It creates a plastic like seal around the hair that actually prevents your hair from absorbing true moisture. It also has a tendency to attract dirt and residue, causing build up. In the long run, it causes your hair to become unhealthy, brittle and dull because it prevents your hair from absorbing much needed moisture and suffocates it. For those who want to cut out silicone from their hair routine, look for silicone free haircare lines. One of our favorite haircare brands that is completely void of this harmful mineral is Living proof. The celebrity haircacre line creates healthy hair products that are free of silicone and dyes! this means true health, true shine and true smoothness that comes from within.

1 Item