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About Aveda

Aveda is founded on the basis of the perfect fusion between science and flower power. Aveda hair care is formulated with the essentials from flowers, plants and essential oils. This is a brand that is Earth friendly, Earth conscious and devoted to giving back to the world that has given them the resources to create the perfect hair care line.

Founded in 1978 by Horst Rechelbacher who was inspired by a trip to India where he learned of the healing powers that come from the earth’s natural resources. From this vision and desire to create a healthy and earth friendly hair care line came the first Aveda shampoo and conditioner.

Aveda Clove Shampoo and Conditioner were created within the simplicity of Horst Rechelbacher kitchen. This was the beginning of a brand that would become a leading hair care line used throughout the world. Today Aveda has educational centers throughout the world that help to teach how the fusion of plants and oils creates healing products, hair color and cosmetics.

Aveda is involved in various conservation programs that help to encourage others to maintain our Earth and cultivate nature. Aveda believes that we need to be active in giving back to the environment that gives so much to us.

Aveda is the brand for the earth conscious individual who wants to heal and maintain their hair organically.